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Smart Strategies to Grow Your Business Online Introduction In today’s competitive digital world, every business wants to reach the right audience, generate more leads, and increase sales. Performance Marketing is one of the most effective digital marketing strategies that helps businesses achieve these goals through measurable results. Unlike traditional marketing, Performance Marketing focuses on specific actions such as clicks, leads, website visits, and conversions. It allows businesses to understand how their marketing campaigns perform and make better decisions based on real data.